I was at my parents' house over the weekend, and I saw how a referral unfolded. My dad was explaining to my brother's father-in-law how…
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Many thanks go out to UWO's Continuing Education Program for giving us the opportunity to present to dentists and dental practices in London (at the…
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I like to think I know a thing or two about websites. I have a whole bunch. And since 2008, I've developed strategies for building…
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I picked up this book entitled "60 Minute Brand Strategist: The Essential Brand Book for Marketing Professionals" by Idris Mootee. And I have to tell…
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So this is a second of a series of blog posts that I’m writing about dental records. In my first blog, I discussed what dental…
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I am going to be writing a series of blog posts all about – you guessed it – dental records. What are they? Who owns…
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I'm still going through the "Contagious" book I previously blogged about and wanted to share some more lessons I learned from it. Remember: word-of-mouth marketing…
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These days, I'm pretty addicted to researching why certain things catch on. I previously blogged about a book I read entitled "The Tipping Point" by…
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So our very first dental client asked: what happens if I don't write my dentistry professional corporation's name on invoices and contracts? Could I be…
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As per my previous blog, I'm writing about some of the things I learned about dental practice marketing after attending a seminar hosted by Laurie…
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