Starting or buying a new dental practice is the easy part. Owning and operating a dental practice is an ongoing journey. But here’s the problem: they’re not going to teach you much about team or brand building in dental school. That’s why I highly recommend you read the following 8 books on Team Building and the following 8 books on Branding if you’re THINKING about starting/buying a practice or even have an EXISTING practice (it’s never too late):
Team Building:
- Good Boss, Bad Boss
- Team Building
- Becoming the Evidence-Based Manager
- Scaling Up Excellence
- The 10X rule
- Team Turnarounds
- Work Rules
- The Goal
Brand Building:
- Everything is Marketing
- Sticky Branding
- Contagious
- Blink
- Tipping Point
- 60 Minute Brand Strategist
- The Brand Within
- Brand Like a Rock Star
I’ve put links above to blogs I’ve written that summarize key points from some of the books.