Starting or buying a new dental practice is the easy part. Owning and operating a dental practice is an ongoing journey. But here’s the problem: they’re not going to teach you much about team or brand building in dental school. That’s why I highly recommend you read the following 8 books on Team Building and the following 8 books on Branding if you’re THINKING about starting/buying a practice or even have an EXISTING practice (it’s never too late):
Team Building:
- Good Boss, Bad Boss
- Team Building
- Becoming the Evidence-Based Manager
- Scaling Up Excellence
- The 10X rule
- Team Turnarounds
- Work Rules
- The Goal
Brand Building:
- Everything is Marketing
- Sticky Branding
- Contagious
- Blink
- Tipping Point
- 60 Minute Brand Strategist
- The Brand Within
- Brand Like a Rock Star
I’ve put links above to blogs I’ve written that summarize key points from some of the books.
The Content of this post is provided for informational purposes only. It is not intended to be legal, financial, tax, or other professional advice of any kind. You are advised to contact DMC (or other counsel) to seek specific legal advice concerning your individual situation.
